It’s always about us. Fundamental to our well-being is our desire to
It’s always about us. Fundamental to our well-being is our desire to seek comfort and feel good about ourselves. Even our forefathers noted this in the statement "Life, Liberty and the pursuit of Happiness" in the United States Declaration of Independence.
So when you’re speaking to your customers, use you, your and we,
not me! This can be born out in a recent Facebook survey that we
developed for a commercial customer to determine how much the community
knows about their services. Ad #1, which we wrote, contains a high
density of You and Your’s and used the
word “advice”, which science proves is much more engaging than that
word “opinion”. Ad #2, which was not written by us, did not focus as
much on the customer.
Keep this in mind when speaking to your customers. Engagement will go up and so will your close rate!
With a little neuroscience, we improved the number of leads from a previously written ad by 70% and reduced the cost per ad by 30%.