Which is Best

Search Ads vs. Display Ads

March 25, 2022

Are you struggling with what type of advertising to you need? Are customers actively searching for your products and services, or do they have to be reminded that they need your services? 

Below we’ll outline the difference between Google Search Ads and Google Display Ads? 

Search Ads

Google Search Ads are one of most popular forms of online advertising for acquiring customers who are searching for products or services. They are extremely effective since the customers are actively searching and the Search Ads show up at the top of the page after a Google search offering exactly what the potential new customer is searching for.

For example, customers with a leaking pipe in need of immediate help from a plumber will jump on Google and search “emergency plumber near me”, resulting in a call to a local business advertising with Google Search Ads. This method of advertising, while a little more costly, generally provides nearly immediate results.

Display Ads

Display Ads, on the other hand, are image-based ads which are used make potential customers aware of your product or service. Display ads can be targeted across many properties from blogs, news sites, etc. and can expose 95% of all internet users to your products and services.

Display ads can be targeted to people who are interested in your service and might be shopping for it, however they have not quite made the decision to buy.  

Display ads are great for branding local businesses, displaying your business name and logo to local customers over and over, until they are familiar with your business and ready to buy! (Hint: These are the ads that seem to ‘follow you around’ when you are searching for something in particular)

Both Search Ads and Display Ads you can be targeted by demographics, such as sex, age, income, etc., as well as geographical areas.

So… which is better for your company and your company goals? Let our Google-trained experts help! Give our Support Team a call today at (949) 478-6887 and we’ll strategize on the best type of campaign for your goals!

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