Defining your ideal customer by demographic means defining what your typical customer looks like based on age, location, gender, income, family situation, etc. (You’d be surprised how targeted we can get.) Although you don’t need all the details about your perfect customer, narrowing it down the demographic targeting is extremely important to optimize your marketing campaign!
When advertising on Google or Facebook, we can market to your ideal customer based on demographics. By narrowing your audience using demographic targeting, we are able to only target customers who are most likely to need your services which provides the most efficient results for your budget!
We can help you greatly reduce the risk of running campaigns to uninterested consumers, which quickly increases ROI. Email marketers have witnessed a 760% increase in revenue by segmenting demographics in their email campaigns. Conversely, 85% of new product launches in the US fail to generate desired revenue due to poor segmentation. It is paramount that we work closely with you in segmenting and targeting directly to your specific customer demographics!
Reaching your customers on a more human level with demographic-based personalized marketing creates deeper customer loyalty. It allows your customers to identify with your brand and feel like you are an advocate for their needs, which makes them more likely to do business with you over longer periods.
We’re the experts on Google, but you’re the expert in your industry! Let’s get together today to optimize your marketing dollars based on demographics. Give our Support Team a Call Today at (949) 478-6887 to discuss your ideal demographic and review your campaign strategies - we’re always here to help!