Not Just "Because"...

Some words, when added to your pitch, significantly increase your abil

June 1, 2020

Some words, when added to your pitch, significantly increase your ability to convince your customers that they should use your services.  When explaining your services always use the word “because”

In a scientific study at a copy shop, the test subject said, “Excuse me, may I go to the front of the line, I have copies to make.” In this study, 60% of the people in the line agreed to allow this person to move to the front of the line.

The study was repeated but this time the test subject said, “Excuse me, may I go to the front of the line because I’m in a rush.”  94% of the people in the line agreed. 

To test that the word “because” was the key word and not the word "rush", this time the test subject said, “Excuse me, may I go to the front of the line because I five copies to make”, a bogus request, but similarly 93% of the people in the line agreed!

Because is a very powerful word - use it!  We have been programmed from a very early age to respond to this word. 

Give our Support Team a call now at (949) 478-6887 to review your current online strategy with our experts. We're always here to help.

Contact Us

Recent Blog Posts

Got News Let Your Customers Kn...

IMPORTANT: Google Posts: RevisitedRead More

January 21, 2022

Facebook is a MUST

Facebook: A Valuable Piece of Your 2022 Marketi...Read More

January 14, 2022

Align Your New Year Goals To G...

Start Off the New Year on the Right Foot!Read More

January 7, 2022

Act Now Expand Onto Facebook!

Want 20% More Market Share?Read More

December 17, 2021

Share Blog

Sign Up For Our Newsletter
At Performance Media Marketing our goal is to help small businesses succeed.