Not Just "Because"...

Some words, when added to your pitch, significantly increase your abil

June 1, 2020

Some words, when added to your pitch, significantly increase your ability to convince your customers that they should use your services.  When explaining your services always use the word “because”

In a scientific study at a copy shop, the test subject said, “Excuse me, may I go to the front of the line, I have copies to make.” In this study, 60% of the people in the line agreed to allow this person to move to the front of the line.

The study was repeated but this time the test subject said, “Excuse me, may I go to the front of the line because I’m in a rush.”  94% of the people in the line agreed. 

To test that the word “because” was the key word and not the word "rush", this time the test subject said, “Excuse me, may I go to the front of the line because I five copies to make”, a bogus request, but similarly 93% of the people in the line agreed!

Because is a very powerful word - use it!  We have been programmed from a very early age to respond to this word. 

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