Have you ever wondered if you’re losing customers to click fraud? In the early days of Google they were unable to control click fraud, but today they claim to have this well under control. However, click fraud is still believed to waste 20% of Google Ads advertisers’ budgets in 2021.
There is a huge variation of fraudulent ad clicks depending on the industry. An example of some of these industries is shown below:
- Photography - 65%
- Pest Control - 62%
- Locksmith - 53%
- Plumbing - 46%
- Waste Removal - 44%
- Real Estate - 31%
- Financial Services - 20%
- Legal and Law Services - 14%
When it comes to fraudulent clicks on Google Ads, companies who want to waste their competitors advertising budget can easily hire a click farm to click on ads. A simple search online will show you plenty of places where you can buy fake clicks for a very low price, for whatever purpose you want. Competitor click fraud is easy to do, low cost, and common.
If not controlled, fraudulent clicks could cause you to pay as much as 3X more for effective marketing on Google Ads.
Rest assured, we use one of the most robust software suites to detect and thwart click fraud. Periodically throughout each month we submit detected fraudulent clicks to Google for review and possible ad credit. We also evaluate inbound search terms (that resulted in a click) that are not relevant and submit these to Google for credit as well, giving you a huge cost advantage over your competitors.
Give our Support Team a call now at (949) 478-6887 if you have any questions about click fraud and how we protect you - we're always here to help!