Historically Google tracked customers who clicked on your Google My Business (GMB) listing using their mobile phone and reported this activity as a click to call. Now Google offers true call tracking directly through your GMB. (This new feature is only available for select groups of businesses!) With Google's call tracking you are shown a 45 day call history of your customers who called your business from Google Search and Maps. When enabled and a call comes in, you’ll receive an automated message that says, “Call from Google” which helps you identify the call as a valuable search lead.
Why Call Tracking is Extremely Useful:
Statistics show that if a customer is responded to within 5 minutes of the initial call there is very little lost opportunity. However, if this time is increased to 30 minutes the probability that you will reach this prospect is reduced by 100x and the likelihood that this prospect will become a customer is reduced by 300x!
Forty-five day call history allows you to make sure you are not missing highly valuable calls, see if customers are calling back, and measure at what rate you’re closing leads. (ROI)
Some Useful Phone Statistics You Should Know:
- 78% of leads are closed by the first company to respond
- A sale is 300x less likely to close if replied to in over 30 minutes
- Up to 60% loss in sales if the person answering is discourteous or rude
Is this available for my Business?
Google is slowly rolling out this powerful new tool to select businesses. Give our Support Team a call today at (949) 478-6887 and to see if your business is eligible for this new feature!
Example of Call Tracking Dashboard: