Having access to the web has massively changed the way people shop for services and products. From laptops to plumbing services, it’s rare that customers blindly make a decision without reading through many online reviews. In 2016, 90% of shoppers read at least one online review before deciding to make a purchase. (Brightlocal Consumer Survey) More importantly, 94% of online shoppers said that a negative review convinced them to avoid calling a business or making a purchase.
No matter what industry you are in, having positive online reviews gives you many key advantages and is a major part of online branding. If you are not already convinced, here are a few more reasons why positive online reviews are so important:
1. Purchases By Social Proof
Customers are more likely to make a purchase if others around us agree that it is a good decision. Online reviews are direct social proof and cause a 60% higher average purchase value.
2. They Make You More Visible
Google is always looking to provide their users (your potential customers) with the best possible experience. This means presenting these users with highly rated, professional businesses.
3. They Make You Trustworthy
Your company can build significant trust and credibility from a steady stream of positive reviews. Companies with better average ratings are significantly more likely to see online traffic converted into sales.
The great news is that in today's online world, it is easier than ever to gain these positive reviews. Give our Support Team a call today at (949) 478-6887 and we can share some tips and tricks on how to gain more positive reviews for your business - we’re here to help!