As your dedicated marketing experts, we truly put your business and your customers at the forefront of all of our marketing efforts that drive your business new phone calls. In the past, we’ve highlighted many of the ways we do this, the marketing channels we do this on, and the ways we keep up with the ever-changing world of online marketing.
While every little bit counts, one of the most important focuses our team has is how we can beat out your competition. Your customers are local, your work is local, and your competition is local - so how do we make sure we’re winning the race in your local market?
Here’s a few of the different tools that we use everyday to ensure your marketing budget is being used wisely and making sure you’re ahead of your competitions.
SpyFu is an incredible tool which allows our team to research your competitors and see their current budget, changes in their budget, the keywords they are bidding on, the strength of their ads, areas where they need to improve (and where we can capitalize) and much more detailed information about their overall marketing efforts on Google. This paid tool is a must in making sure your marketing dollars are spent in the right place, at the right time, and for the exact jobs you are looking for.
- Facebook Ads Library
Facebook Ads Library allows our team to take a look at every Facebook Ad being run by your competition, the targeting methods they are using, how long they have run the ad, and the overall success of it. Our team often uses this tool when suggesting new campaigns on Facebook to our customers. (If you haven't thought about this yet, you really should!)
- Google Ads Preview Tool
The Google Ads Preview Tool is another tool our team uses to ‘spy’ on the competition. This tool allows us to see where competitors are running ads, how high they are ranking, and how many different keywords show for each ad. When our clients begin looking into new ZIP codes or Cities to market in, our team is able to research which areas will provide the best return and where there is less competition.
The great news is that as an advertiser with us, all of these tools, along with our team of experts, are at your disposal! Give our Support Team a call now at (949) 478-6887 to request your competitor analysis today.