This year there’s one thing you cannot leave behind - collecting contact customer information. Gathering contact information is important for every business in every industry. It helps you identify your customers, process payments, provide great customer service, potential for return business, and even helps with your marketing efforts!
There are many reasons to collect your customer information; the number one reason is that it is the single most important key to your marketing strategy. Without data, you’re blindly marketing, hoping to reach your target audience.
Here are 3 powerful way of utilizing your customer data for marketing:
1. Customer Remarketing on Facebook
In the last few weeks we’ve touched a lot on Facebook and its powerful targeting abilities. With over 2.74 billion monthly active users, Facebook allows your business to use your customer list for remarketing! Remarketing directly to your customers maintains your brand awareness, resulting in repeat business and customer referrals.
2. Lookalike Audiences on Facebook
Similar to being able to target past customers, Facebook allows your business to use your customer data to market to individuals with similar interests to your customers, who are also likely to be interested in your product or service. We’ve seen tremendous success using this tool in generating new customers.
3. Email Blasts
Whether it’s once a month, bi-weekly or weekly, staying in contact with your customers regularly is a very important and strong marketing strategy. Using your customers emails, you can farm return business, up-sales, and referrals with ease! One email can be sent out with the click of a button to all of your contacts - why not take advantage of this?
If you’re not collecting and utilizing customer info, you might be falling behind your competition. No need to worry though - our experts are trained to teach you how to collect customer data, utilize the customer data, and implement the powerful marketing tools above! We’re just a call away - Give our Support Team a call at (949) 478-6887 and we’ll answer any questions you may have and create a customized customer data plan for you!