Experts predict 85%
of customer interactions will be handled without a human by next year.
However, according to a recent survey of over 2,000 US adults
commissioned by Invoca and conducted by The Harris Poll, found that consumers
haven’t completely bought into interacting through digital-only touchpoints.
Instead, many still value and prefer human support. When customers were faced with a fully automated system:
52% felt frustrated
18% felt angry
16% enjoyed the
experience
This may explain why over 85% of people curse
at automated support systems. Our suggestion:
Please wait a few more years before you try to fully automate your customer
interactions!
Give our Support Team a call now at (949) 478-6887to review ways to generate
additional new business.
