When your prospective new customers call you, they already have other numbers to call on their screens. It’s extremely important that you say the right things to quickly build trust and relieve pain.

• The #1 sales skill is listening and hearing what your customers are saying and responding specifically that.  Listening is a massive compliment and will quickly make you their friend.

Your online ads have been written for you to build trust and relieve pain such as:

• 20 Years in Business
• Family Owned
• Guaranteed Service/Delivery Time
• Licensed/Certified
• 1 Year Warranty

Combining these two elements with the desire to help your customers  greatly increases your chance of getting the deal.